Sugar Addiction

Sugar addiction may develop early on in life or in adult years as a way of bringing calmness or alleviating discomfort. Often as children we learn that by eating sweets we feel better. At some deep level we realise we are able to release our happy hormones through sweets. We can begin a cycle of eating certain foods to make us feel good. However, before we realise it, we are relinat on sugar.  The more sugar we eat, the more we need to obtain the same release of hormones that make us feel good.

Most often, a dependence on sugar means the body has altered the way it produces hormones, making the body more reliant on sugar. Increasingly more sugar is used to mask any discomfort. Gradually with time, greater quantities are needed to achieve the same effect.

Do you:

  • Have discomfort from sugar withdrawal?
  • Feel irritable, angry restless? 
  • Have trouble sleeping?
  • Feel less able to cope and feel overwhelmed?

If you experience these discomforts which may go away if you eat sugar, it could be that you have developed an addiction to sugar.

When we eat sugar, it creates an artificial appetite, which causes cravings. Excessive sugar can make blood sugar go up and down regularly. You may experience hunger pangs, the shakes, perspiration and other symptoms.


How does sugar addiction develop?

Sugar hijacks our bod's natural production of Serotonin and Endorphin


Serotonin is used by our body to promote relaxation, peacefulness, relief from pain and decrease in anxiety.  When refined carbohydrates are eaten such as sugar products, pasta, alcohol, bread etc, serotonin is manufactured and released into the body to provide relief and calmness.

So a learned behaviour is developed to repeat the cycle of eating sugar. If we have past experience of relief and calmness by eating sugar, the subconscious mind will automatically direct us to repeat eating sugar. Putting it simply, if sugar alleviates discomfort or anxiety, your subconscious will ask for it again.  The problem cycle is created. The more we use sugar to produce serotonin, the more we interfere with the brains ability to produce it naturally. Reliance on sugar only intensifies the need.

Most importantly serotonin decreases the appetite levels. It is the feedback loop that tells us when we have had enough food. So if your addiction to sugar has interfered with our body’s natural serotonin levels…. No wonder you can't stop eating it!!!!!



Endorphins are used by the body to give relief from pain and to increase a sensation of pleasure.  If the body’s production of serotonin is insufficient it is likely that feeling of stress and pain may be more acutely experienced. For some people eating sweets, and complex carbohydrates releases endorphins in the blood stream, relieving discomfort and increasing feelings of pleasure.

However, if you eat sugar, a hormone called the beta-endorphin is released. Beta-endorphin is identified as a chemical that stimulates eating. So the more sugar you eat, the greater the irresistible craving to eat more. The symptom of this problem is the difficulty of stopping eating sugar once you have started.

How Sugar can Affect your health and vitality

Here are only some of the many ways which sugar can be detrimental to your health:

  • Sugar can suppress the immune system
  • Sugar can weaken eyesight
  • Sugar can speed up the aging process
  • Sugar can cause kidney damage
  • Sugar can aid in development of  colon cancer
  • Sugar can cause arthritis
  • Sugar can cause asthma
  • Sugar can cause diabetes
  • Sugar can cause constipation
  • Sugar can cause depression and anxiety

There is a way out of Sugar Addiction


How Insight Psychotherapy and Hypnotherapy can Help You

The good news is that Sugar Addiction is treatable and with the right help and support you can overcome the behaviour and find freedom from it. The reasons why you have developed Sugar Addiction is personal and individual, so the way of dealing with it will also be individual and catered to you. 



Our Philosphy is to provide a  therapeutic, nurturing and supportive environment


At Insight Psychotherapy and Hypnotherapy we take a holistic approach towards overcoming sugar addiction. In particular we address individual biological, psychological and social influences that have prevented you succeeding in the past. We have in depth experience in a  range of therapies to help you.  Some of these include:

With our support and guidance you will be able to find a way to overcome your addiction to sugar. In understanding more about your eating cues and reasons behind the behaviour you will be able to take positive steps in overcoming Sugar Addiction. 


    Make an appointment to Overcome Sugar Addiction